This is a good question: why would you spend your hard earned cash on a web design service when there are so many other cheaper options available? Many web hosting companies these days offer free site building services and templates where little to no technical skill is required.
So what are the advantages of hiring a Professional Web Designer?
- A Unique Design tailored to your requirements – free web building tools are inflexible when it comes to design, and you will have limited options on colours, fonts, layout etc. A professional web designer will work with you to produce a design concept that incorporates your company logo and colours and projects the image you want for your business and make you stand out from your competitors.
- Marketing Your Website – a professional designer knows how to design your site for optimum performance in search engines such as Google (Search Engine Optimisation or SEO). A good quality web designer will, as a matter of course, design your site in a “search engine friendly” manner. Your designer will also be able to advise (and implement) methods of promoting your website, for example email marketing and list building. By employing a professional, you will attain the highest possible ROI for your business.
- Expert Support – if something goes wrong with your website, you will have the support of experts to solve technical issues that are not within your area of expertise.
The phrase “you get what you pay for” is certainly true in the instance of web design and development. So if your objective for your website is to produce an effective means of communication with your customers, project a professional image and increasing the bottom line, then investing in a professional web designer is well worth the expense.
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